Smart Stuff for Smart Kids!

Quality, affordable products and brands for babies and children. Shop online or instore for stylish kids clothing, gifts and mindful toys. Same day order processing. Orders placed before 11am will usually be shipped out that day, orders placed after 11am will be shipped on the next business day. Read more
Eco | 5 Piece Bamboo Plate Set - Unicorn
Eco | 5 Piece Bamboo Plate Set - Space
Eco | 5 Piece Bamboo Plate Set - Pirates
Eco | 5 Piece Bamboo Plate Set - Dinosaur
Eco | 5 Piece Bamboo Plate Set - Ladybug
National Geographic | Growing Lab - Purple Crystal
-20.0%
National Geographic | Growing Lab - Purple Crystal
-20.0%
National Geographic | Growing Lab - Glow-In-The-Dark Crystal
-20.0%
National Geographic | Growing Lab - Blue Crystal
-20.0%
Green Science | Solar System
-20.01%
Green Science | Aqua Robot
-20.01%
Uh-Oh | Long Sleeve Sleeping Bag 3 Tog - Grey
-30.0%
Green Toys | Tea Set
-20.0%
$79.19 $98.99
Green Toys | Tool Set
-20.0%
$63.99 $79.99
Green Toys | Ambulance & Doctor's Kit
-20.0%
Learning Leisure | Mini Mighty Mind
Learning Leisure | Mini Mighty Mind
Mu | Spacebot
Mu | Spacebot
$129.99
Green Toys | Watering Can with rake and shovel
-20.0%
Clothing

Gifts Under $30

Gifts Under $30
Art Wrap | Guess Baby's Statistics
Art Wrap | Baby Advice Cards
Art Wrap | Twist Popper Gender Reveal
Pearhead | Babyprints Keepsake - Blue
Pearhead | Babyprints Keepsake - Pink
Clothing

Gifts Over $30

Gifts Over $30
Green Toys | Tool Set
-20.0%
$63.99 $79.99
Green Toys | Ambulance & Doctor's Kit
-20.0%
Floss & Rock | Monster Height Chart
We Might Be Tiny | Icy pole Mold - Powder Pink
We Might Be Tiny | Icy pole Mould - Charcoal
Clothing

Science & Technology

Science & Technology
National Geographic | Growing Lab - Purple Crystal
-20.0%
National Geographic | Growing Lab - Glow-In-The-Dark Crystal
-20.0%
National Geographic | Growing Lab - Blue Crystal
-20.0%
Funtime | Newtons Cradle
National Geographic | Crystal Lab - Glow In The Dark
-20.01%
Clothing

Arts & Crafts

Make It Real | Shimmer Tattoos
Make It Real | Paint & Sparkle Nail Art - Mermaid
Make It Real | Fashion Sketch - Pastel Pop
Make It Real | Fashion Sketch - Pretty Kitty
Make It Real | Metallic Body Tattoos - Pink
Clothing

Swimwear

Swimwear
Babiators | Submariners Swim Goggles - Blue
Babiators | Submariners Swim Goggles - Pink
Bumkins | Wet Bag - Urban Bird
Bumkins | Wet Bag - Outdoors
Bumkins | Wet Bag - Arrows
Clothing

Bath Time

Bath Time
Floating Flashing Unicorn
Hape | Squeeze & Squirt Set
Hape | Feed Me Bath Frog
Hape | Multi Spout Sprayer
Clothing

Clothing

Clothing
Uh-Oh | Long Sleeve Sleeping Bag 3 Tog - Grey
-30.0%
Korango | Essentials 3 Pack Socks - Charcoal/Navy
-30.02%
Korango | Swan Princess Applique Top - Pink
-30.01%
Korango | Swan Princess Applique Top - Grey Marle
-30.01%
Korango | Swan Princess Long Sleeve Romper - Grey Marle/Pink
-30.01%
Clothing

Cards & Invitations

Cards & Invitations
Birthday Card | Yay Its Twins
Birthday Card | Bundle of Joy - Confetti
Birthday Card | Baby Boy - Confetti
Birthday Card | Baby Girl - Confetti
Birthday Card | Sparkly Birthday
Clothing

Hats, Caps & Beanies

Hats & Caps
Doolallie Flapper Hat | Pink Rabbit
Doolallie Flapper Hat | Brown Dog
Korango | Lined Pom Pom Beanie - Rainbow
Korango | Timeless Hand Embroidered Knit Beanie - Pink
-30.01%
Korango | Timeless Hand Embroidered Knit Beanie - Ivory
-30.01%
Clothing

Books

Te Reo Childrens Book | Twinkle Twinkle Matariki - With Bonus CD
Classic Rhymes For Kiwi Kids
More Classic Rhymes For Kiwi Kids
Stuck In The Muck
-20.01%
$17.59 $21.99
A Bigger Digger
-20.01%
$17.59 $21.99

Great Value

We don't believe you should have to pay a fortune for awesome kid's stuff.

Delivery

We ship NZ wide and endeavour to have your goods dispatched within 1 working day.

Payment Options

We offer various payment methods including PayPal, PartPay and POLi.

Shop with Confidence

Committed to providing you with the best experience possible, every time you shop.

Returns & Exchanges

Faulty goods will be quickly dealt with, and exchange will be offered for change of mind.