Smart Stuff for Smart Kids!

Quality, affordable products and brands for babies and children. Shop online or instore for stylish kids clothing, gifts and mindful toys. Same day order processing. Orders placed before 11am will usually be shipped out that day, orders placed after 11am will be shipped on the next business day. Read more
Bumpkins | Small Snack Bag 2 Pack - Raindrops & Umbrella
Sound Book - Farm Animals
Two Bad Mice | Fine Bone China - Cracking Good Breakfast
Two Bad Mice | Fine Bone China - Cracking Good Breakfast
Little Poppet | Snug Boots - Red Bush Shirt
-20.01%
Little Poppet | Snug Boots - Red Bush Shirt
-20.01%
Little Poppet | Snug Boots - Blue Bush Shirt
-20.01%
Korango | Essentials 3 Pack Socks - Charcoal/Navy
-20.01%
Korango | Timeless Hand Embroidered Knit Cardigan - Ivory
-20.0%
Korango | Swan Princess Applique Top - Pink
-20.01%
Korango | Swan Princess Applique Top - Grey Marle
-20.01%
Clothing

Gifts Under $30

Gifts Under $30
Unicorn Snow Globe
Wall Decor | Happier Than a Unicorn Plaque
Bead It Bar Gift Voucher
Clothing

Gifts Over $30

Gifts Over $30
Anne Williams | Yarn Tree
Clothing

Science & Technology

Science & Technology
BrainBox | Electronic Over 1200 Experiments
Intelligent Insect Robot - Ladybug
Iron Filings Case
Brain Box | Electric Fan Flying Saucer
Clothing

Arts & Crafts

KSG | Sequin Art -Bunny
Floss & Rock | Construction Tube - 12 Coloured Pencils
Tiger Tribe | Honeycomb Creations - Solar System
Scentco | Smencil Buddies Pencil Case - Rainbow Sherbert
-49.97%
Scentco | Smencil Buddies Pencil Case - Watermelon
-49.97%
Clothing

Swimwear

Swimwear
Floss & Rock | Transport Swimming Bag
Floss & Rock | Dinosaur Swimming Bag
Floss & Rock | Fairy Unicorn Swimming Bag
Milky | Pineapples Bikini - Tween
-20.0%
Clothing

Bath Time

Bath Time
Quut | Magic Shapers
Clothing

Clothing

Clothing
Floss & Rock | Transport Swimming Bag
Floss & Rock | Dinosaur Swimming Bag
Floss & Rock | Fairy Unicorn Swimming Bag
Pitter Patter | Ribbon Tutu Skirt
Pitter Patter | Long Sleeved Leotard Dress
Clothing

Cards & Invitations

Cards & Invitations
Birthday Cards | Follow Your Dreams - Mermaid
Birthday Card | Happy Days
Birthday Card | Jurassic World - Dino-Mite Birthday
Clothing

Books

Rosa loves Dinosaurs
Rosa rides her Scooter
Rosa plays Ball
Clive and his Art
Clive and his Babies

Great Value

We don't believe you should have to pay a fortune for awesome kid's stuff.

Delivery

We ship NZ wide and endeavour to have your goods dispatched within 1 working day.

Payment Options

We offer various payment methods including PayPal, PartPay and POLi.

Shop with Confidence

Committed to providing you with the best experience possible, every time you shop.

Returns & Exchanges

Faulty goods will be quickly dealt with, and exchange will be offered for change of mind.