Pretend Play

Great Value We don't believe you should have to pay a fortune for awesome kid's stuff.
Delivery We ship NZ wide and endeavour to have your goods dispatched within 1 working day.
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Shop with Confidence Committed to providing you with the best experience possible, every time you shop.
Returns & Exchanges Faulty goods will be quickly dealt with, and exchange will be offered for change of mind.
Items 1 to 11 of 11 total
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Classic World | Cutting Fruit
Teach your children names of different common Fruits. They will develop hand eye coordination and concept of half and halves through the Classic World "Cutting Fruits".  This chunky fruit set includes a cutting board and "knife". Each fruit has pieces and is a great way to introduce the concept of part and whole fractions....
$31.99
Classic World | Cutting Vegetables
Teach your children names of different common vegetables. They will develop hand eye coordination and concept of half and halves through the Classic World cutting vegetables. This chunky vegetable set includes a cutting board and "knife" as well as a variety of vegetables for your child to practice "cutting" and preparing...
$31.99
Melissa & Doug | Deluxe Toolbelt Set
The Melissa & Doug Deluxe Tool Belt Set is a child's tool belt which contains five play tools and eight construction blocks and is a great gift for any budding builder. The belt is size adjustable and fixes using sturdy velcro and name tag at the front allows it to...
$54.99
Classic World | Make Up Set
This superb 13 piece wooden play set contains all the essentials and comes in a fabulous makeup bag. Eye shadow, pressed powder, lipstick, perfume, comb, mirror and hair drier. Learn how to apply make up and be a beauty like mum. Encourages role play. Excellent bag can be used to...
$36.99
Classic World | Hamburger
Build your own hamburger like a pro! Nine Delightful handcrafted felt pieces. Includes; - Bun, Meat, Cheese, Onion, Lettuce, Tomato, Sauce and Mustard Recommended Age18mth+
$26.99
Classic World | Pasta Set
This gorgeous felt pasta set lets children pretend they are creating an Italian feast. Set comes with 3 different kinds of felt pasta and cooking tools.Includes:- - 3 Different Styles of Felt Pasta - Pan and Colander - Cooking Tools - Wooden Plates and Forks 
$91.99
Classic World | Retro Tabletop Kitchen
Classic World | Retro Tabletop Kitchen
This compact mini tabletop kitchen is great for smaller spaces or to take with you on a trip. It packs multiple play points in to a manageable sized toy. It can also be played with from both sides and folds flat for easy storage. It features two burners, a grill,...
$91.99
Hopscotch Collectibles | Rag Doll Zara
These beautiful soft dolls have removable clothing (excluding shoes) and are approximately 36cm tall.
$43.99
These beautiful soft dolls have removable clothing (excluding shoes) and are approximately 36cm tall. 
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Little Heroes | Dragon Cape
Dragon/ Dinosaur Cape. One Size, ideal for ages 3-6 years. Check out this gorgeous Dragon Cape! Could easily be a Dinosaur cape too. It's a fantastic bright green, with multi coloured spikes down the back and tale. It's got soft elastic on the wings, so your little one's imagination can...
$35.00
Doctors still make house calls! Kids have all the equipment need to get you back on your feet in no time.  This superb wooden play set contains all the essentials and comes in a fabulous Doctor bag.  Encourages role play.- Natural Wood, Handcrafted, Original Design Recommended Age 3+
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Items 1 to 11 of 11 total
New Arrivals
Cactus Watches | *CAC-62-M09 - Nipper - Mauve
Cactus Watches | *CAC-62-M01 - Rainbow - Black
Avenir | Scratch - 4 Magic Animal
Avenir Scratch - 3 Face Masks
Avenir Scratch - 4 Magic Kitties
Avenir Scratch - 3 Eye Masks
Photo Frame | Mum You're Awesome - Lamas
Photo Frame | Love You Mum - Pink/Navy Hearts
Therm | Waterproof & Windproof All-Weather Hoodie - Navy
Therm | Waterproof & Windproof All-Weather Hoodie - Navy
Therm | Waterproof & Windproof All-Weather Hoodie - Butterfly
Therm | Waterproof & Windproof All-Weather Hoodie - Butterfly
Specials
Nuzzles | Sherpa Socks - Kids Unicorns
Fairy Girls | Fairy Wand - Rainbow
-50.0%
Ripstop | Herron Hood Sweatshirt
Rashoodz | Rashsuit - Seas The Day
Rashoodz | Rashsuit - Seas The Day
Rashoodz | Rashsuit - Sprinkle Surprise
Rashoodz | Rashsuit - Spec-tacular
Rashoodz | Rashsuit -Jumping Jellyfish
Korango | Beach Boys Twill Short
Korango | Beach Boys Twill Short
Korango | Strawberry Hat
Korango | Strawberry Hat
Korango | Strawberry Frill Dress
Korango | Strawberry Frill Dress